Advertising and Promotions for Week of Sept. 4
Alright, Ron shot a new commercial extending the rebate offer to the end of this week. Traffic is trending up after a dip. I think the dip in the middle of August was due to the negative headlines in the news.
There's no reason to think that September shouldn't be a terrific month if the uptrend in traffic continues.
One comment on deadlines for the promotions. I get calls asking if we can extend it, or if it's going to be renewed. The deadlines are there to help you make sales, it creates urgency and gets people to commit in a timely manner. If you make it seem like the deadlines are less than real, you're just making your job harder. If a customer wants to take advantage of an offer, the deadline is the deadline. If the offer is important to a customer, they can sign an agreement subject to approving a final drawing and accepting financing terms.
Also, Ron shot another commercial offering tours to prospective customers of the Tech Center. Don't call it the warehouse any longer, refer to the Mohawk location as the Tech Center. The content of the ad speaks to the great price, but also asserts that we have the best quality. If you're speaking to a customer, I'd tell them don't worry about the price, we've got the best price, buy on the quality. Remember nobody comes close to us on quality, but it's something we can show! If anybody wants to see the quality for himself, we've got tours of the Tech Center on Saturdays at 10AM.
There's no reason to think that September shouldn't be a terrific month if the uptrend in traffic continues.
One comment on deadlines for the promotions. I get calls asking if we can extend it, or if it's going to be renewed. The deadlines are there to help you make sales, it creates urgency and gets people to commit in a timely manner. If you make it seem like the deadlines are less than real, you're just making your job harder. If a customer wants to take advantage of an offer, the deadline is the deadline. If the offer is important to a customer, they can sign an agreement subject to approving a final drawing and accepting financing terms.
Also, Ron shot another commercial offering tours to prospective customers of the Tech Center. Don't call it the warehouse any longer, refer to the Mohawk location as the Tech Center. The content of the ad speaks to the great price, but also asserts that we have the best quality. If you're speaking to a customer, I'd tell them don't worry about the price, we've got the best price, buy on the quality. Remember nobody comes close to us on quality, but it's something we can show! If anybody wants to see the quality for himself, we've got tours of the Tech Center on Saturdays at 10AM.
posted by Don Sheu at 9:04 AM
0 Comments:
Post a Comment
<< Home