Monday, September 10, 2007

Promotion Extended for Week of 9/10

The rebate is extended for this week. Remember, to present it to customers in a low-pressure manner.

I mean, if a new customer comes in on Saturday, and the promotion is ending Sunday, tell them it's up to them if they want to take advantage of the rebate offer. I told my customers I've helped this past week, it's still a great price without the rebate, don't make a decision based on the rebate. If the rebate is important to the customer, I offer they can take advantage of the offer by signing an agreement subject to the customer approving a final drawing and accepting any financing terms. If for example the interest rate was too high, the customer could decline the financing and not build a pool.

Just make it easy for the customer, without pressuring them.

Also, if anybody is confused about this, the rebate may be applied to the price of the pool. For example, if a customer isn't financing and already has funds, they don't have to wait for the second payment for a rebate. Even if a customer is financing, instead of a rebate, if they want the promotion amount applied to the bottom-line price, that's fine.

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